A dramatic shift is occurring within the DeFi landscape, highlighted by a recent revelation about @Aave's improved operational efficiency. In 2021, Aave reported a monthly revenue of $5 million. However, the cost of achieving this revenue was substantially high, with the platform spending $50 million on product incentives, as per @MilkRoadDaily's observations. Initially, each dollar earned in revenue cost Aave a staggering $10 in incentives[1](https://x.com/tokenterminal/status/1827737729515270473) [1](https://x.com/SpaceX/status/1795463423066792387).

This cost structure meant that for every $1 generated, substantial resources were allocated to incentivize user engagement, placing @Aave in a financially demanding situation. However, the scenario has dramatically improved, reducing the incentive expenditure to a mere $0.20 per revenue dollar. This transition signifies a strategic victory for Aave, as noted by @MilkRoadDaily, describing it as a game-changer in the fintech sector for decentralized applications [1](https://x.com/tokenterminal/status/1827737729515270473).

This reduction in costs marks an essential milestone for DeFi projects striving for sustainability amid growth. It underscores the power of strategic planning and optimization in the blockchain sphere, potentially setting a precedent for future decentralized finance innovators.

Aave reduces cost per revenue dollar significantly.

Aave's Revenue Cost Revolution

RT @MilkRoadDaily: In 2021, @Aave's monthly revenue was $5M, but it spent $50M on product incentives

Initially, every $1 in revenue cost t…

Token Terminal

In the world of cryptocurrency investments, large-scale investors, commonly known as **whales**, have a significant impact on market dynamics. Such is the case of a whale that made headlines by purchasing a substantial amount of **$VIRTUAL** tokens, yielding an impressive return. [1](https://x.com/lookonchain/status/1874710305596678515)

Nineteen days ago, the whale invested **$10 million USDC** to acquire **4.25 million $VIRTUAL**. The current value of this investment has skyrocketed to **$21.5 million**, translating to an unrealized profit of **$11.5 million**. This demonstrates the lucrative potential of strategic investments in the crypto space.

This move was initially highlighted by Twitter user [@lookonchain](https://x.com/lookonchain) The investment has piqued interest among crypto enthusiasts and investors alike, showcasing the significant profits that can be reaped from timely and bold wagers in the highly volatile cryptocurrency market.

The whale's bold decision was facilitated through withdrawals of $10 million USDC from **Coinbase**, followed by the purchase of **$VIRTUAL** at a rate of $2.35 per token. The involved transaction reveals extensive thought and trust placed in the growth potential of the $VIRTUAL cryptocurrency. [2](https://x.com/lookonchain)

Such substantial investments by whales can influence market trends, and this case reaffirms their pivotal role within the cryptocurrency ecosystem. As $VIRTUAL continues to attract attention, this whale's successful venture could inspire similar lucrative ventures in the crypto markets.

A whale's $VIRTUAL investment yields $11.5M profit

Whale Profits Big on $VIRTUAL Investment

In a recent development, **the IRS has announced a delay** in the implementation of new crypto cost-basis reporting rules. 

This postponement has captured the attention of many in the cryptocurrency community, as it impacts how digital asset transactions are to be reported.

The announcement, shared by [@TheBlock__](https://x.com/TheBlock__/status/1874689107206578434), highlights that the IRS has decided to give more time for taxpayers to comply with these changes.

This delay is particularly significant given the growing importance of **accurate and transparent reporting** in the evolving **cryptocurrency ecosystem**. [1](https://x.com/TheBlock__/status/1874689107206578434)

Crypto cost-basis reporting is crucial as it ensures that all transactions are accurately captured and reported for tax purposes. 

These rules were initially designed to bring clarity and reduce discrepancies in cryptocurrency reporting, and their delay could impact both individual and institutional investors.

The decision to delay the implementation comes on the heels of various discussions and feedback from stakeholders in the crypto space, who have been vocal about the challenges associated with these reporting requirements.

As the IRS continues to refine and adjust these rules, **industry leaders and taxpayers alike** are urged to remain informed and prepared for when these changes eventually take effect.

Stakeholders are keenly watching for any further updates from the IRS, as clear guidelines are essential for maintaining trust and compliance within the market.

This development underscores the ongoing complexities and regulatory adjustments in the fast-paced world of cryptocurrencies.

IRS postpones crypto cost-basis reporting rules.

IRS Delays Crypto Reporting Rules

Moonwell has made significant strides in the decentralized finance (DeFi) world by climbing to the position of the second-most active DeFi lending protocol globally. 
Over the past week, it has seen a remarkable increase in its activity, going up by 22%. According to a tweet from [@LukeYoungblood](https://x.com/LukeYoungblood), Moonwell is poised for a promising future as it gains momentum and attention within the DeFi sector. [1](https://x.com/tokenterminal/status/1874630787058004044) 

The announcement, which has garnered engagement and excitement from the community, indicates a growing interest and trust in Moonwell. The upward trend positions Moonwell as a leading player and sheds light on the competitive nature of the DeFi space, where innovation and user interest drive success. 
This newfound rank demonstrates Moonwell's capability to attract users and investors, further validating its platform and services.

The growth not only highlights the platform's technical advancements but also its strategic positioning in the rapidly evolving DeFi market. 
The encouraging news for Moonwell is reflected in the market's positive reception and the flow of interactions on social media. 
These developments might signal a bright and transformative year ahead for Moonwell and its community. 

As Moonwell continues to expand and enhance its offerings, it maintains robust competition in the DeFi sector, fostering advancements, adoption, and expansion of decentralized financial solutions. [2](https://x.com/SpaceX/status/1204315977720221696)
As the world of DeFi evolves, protocols like Moonwell lead the charge toward financial decentralization and innovation.

This rising prominence serves as a testament to the ongoing advancements in blockchain technology and the increasing influence of DeFi in reshaping the financial landscape.

Moonwell becomes the second most active DeFi lending platform.

Aave's Revenue Cost Revolution

Frequently Asked Questions

What strategies did Aave employ to reduce costs?

How has this cost reduction impacted Aave's growth?

Are there similar trends in other DeFi projects?

What challenges did Aave face in this transition?

What does this cost reduction mean for the future of DeFi?